About Me

11 FUN FACTS ABOUT ME

130: the number of jobs after college I applied for and didn’t get

24: the number of hours it took to get a position (I didn’t apply for) at TODAY after I prayed for it one night.

Favorite place to relax: A pool or beach with sunny skies and a light breeze

Gold member: the status that I proudly hold at Starbucks (tall iced coffee, sweetened with one pump and skim milk, please)

Nicknames: what I give people after knowing them for 20 minutes

Favorite scripture: Ephesians 3:20 – “God is able to do superabundantly, far over and above all that we dare ask or think, infinitely beyond our highest prayers, desires, thoughts, hopes and dreams.” (Amen!)

Choice of pants: slim fit jeans, not skinnies (because my legs will go numb)

Pet peeve: leaving and listening to voicemail (Texting was made for a reason)

Instagram: my preferred social media network

Superpower as a child: the ability to fake being sick just to stay home to watch “Regis and Kathie Lee”

One Direction: an intensely amazing boy band that may or may not be on my workout playlist

STORIES

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Twitter dangers: You could be sharing your location

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After failed IVF cycles, couple’s friend carries their twins

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Love Reunion

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After cancer death sentence, stranger donor save mom’s life

My Resume

Work Experience

LEAD SOCIAL MEDIA PRODUCER
January 2013 -Present

TODAY WITH KATHIE LEE AND HODA

  • Created, lead a social media team to handle KLG, Hoda’s platforms: Facebook, Twitter, Instagram
  • Empower, train new producers to handle social accounts
  • Set, establish, execute strategy focusing on digestible videos, photo posts, link posts driving traffic to TODAY.com
  • Manage social accounts, including creating content
  • Edit, produce shareable videos for social accounts
  • Establish trustworthy relationship with anchors who participate in videos, Facebook Live, Snap Chat, photos
  • Target high-profile accounts to share posts, help increase engagement, impressions, reach, followers, fans
  • Foster relationships with key partners at Facebook

TODAY’S TAKE (9:00 HOUR OF TODAY)

  • Create, manage a Facebook page for TODAY’s Take with Al Roker, Natalie Morales, Willie Geist, Tamron Hall
  • Set, execute Facebook strategy for growth focusing on engaging videos, photos albums, social-only series
  • Train a team of broadcast\digital producers to manage page
  • Integrated the page into live broadcast
  • Produced a cross-platform giveaway, along with on-air producers, resulting in more than 300K new fans in 1 month
Digital Reporter / Producer / Social Media Editor
January 2013 – January 2014
  • Shoot, edit write, report, produce, front stories on TODAY
  • Produce, write live segments, coordinated graphics, book guests, work with studio crew, control room
  • Collaborate with TV producers to tell stories on digital, social
  • Work with sales, marketing on sponsored stories, segments
  • Produce, edit stories for TODAY.com, assigned freelancers
  • Daily homepage producer for KLGandHoda.com
  • Key stakeholder with Hoot Suite Campaigns, train producers to use the tool for on-air, digital segments, stories
ORANGE ROOM, LEAD PRODUCER, WEEKEND TODAY
September 2013 – January 2014
  • Launched the Orange Room for Saturday, Sunday shows
  • Pitched, produced 1-3 segments per live broadcast
  • Worked on tight deadline to produce, write day-of segments
  • Managed, created Mass Relevance social streams to integrate with real-time graphics used on-air during segments
  • Established strong relationships with anchors, guest hosts
ASSOCIATE DIGITAL PRODUCER, TODAY.COM
June 2010 – December 2012
  • Shot, edited, produced videos with celebs, NBC talent
  • Encoded 4 hours of TODAY for distribution online
  • Wrote headlines, captions for 30-40 daily segments
  • Edited shareable video montages from TODAY broadcast
  • Produced video coverage for breaking news, major events

Work Highlights

  • Increase KLGH Facebook fans by 870K+ (73%)
  • Grew KLGH Twitter followers by 172K + (68%)
  • Produced the number 1 Facebook post of all time for TODAY reaching 47M people, 14.8M video views
  • Facebook video streams topped 48M in 2015
  • Original on-air stories were in top 10 digital stories the day they published, 1M+ reach on Facebook

Media Skills

  • Producing, editing, shooting, writing, reporting
  • Ability to tell stories on digital, social, broadcast
  • Experience in all aspect of story production: video, digital, graphics, control room, talent
  • Working with network crews in the field, in studio
  • Using Photoshop to create social graphics, GIFs,
  • Apps: Flip A Gram, Giphy, Diptic for content creation
  • Understanding of Facebook, Twitter, Instagram, Snap Chat, including analytics, insight

Professional Skills

Software
  • Avid News Cutter
  • Final Cut Pro
  • Adobe Photoshop
  • Omniture
  • Domo
  • Hoot Suite
  • Tweet Deck 6
  • Avid iNews and ENPS
  • Multiple Multiple CMSs

Education

Kent State University
  • Broadcast news major focusing on TV, digital
  • Business management minor
  • Graduated magna cum laude 2009

Hobbies / Interests

  • Hillsong Church NYC, faith, leadership
  • Professional shower singer, focusing on gospel, R&B
  • Exploring new soup recipes mom recommends and trying not to chop off a finger in the process

INSTAGRAM

 F R I D A Y!  Thank you @hillsongconf. | No other name. #Hillsongconf #jesus #hillsong #brooklyn  For some reason, the US Olympic VB team hasn't called @jennawolfe and me to compete in Rio yet.
 These two have contagious joy. Fun shooting with @thegreatgirlfriends, @brandicedaniel and @sybil_amuti for an upcoming @realhopedealer project! #HopeDealer  Good night people! #NYC  One of the most genuine and authentic guys I know. Proud to call @chris_the_flo a brokski!
 Last hang out until they're back from singer life!  #GreatPeople #bffs #blessed  Rain rain go away! ☔️ #NYC  Rise and shine!
 Everybody just calm down! ⚡️⛈   | S A T U R D A Y |   When I grow up, I hope I am as smart as these two studs: @andrewsiu @triniwilson.

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